Led UX audit and optimised PDP and side cart, resulting in +400% CVR, +31% AOV, and +34% subscription growth.
Led rebrand and site design for GLP-1 brand, optimised consultation flow, and built out scalable design system.
Delivered full site design and art direction, introducing a personalised quiz to guide customer buying decisions.
Designed and developed new site to elevate UX and support fundraising -Kickstarter exceeded goal by 91%.
Delivered brand identity, site design, and development for recruitment startup.
Brought new product to market—led UX and design, managed eCommerce store, and launched on Amazon and TikTok Shop. Drove significant direct sales post-launch.
We take your business to the next level
Designing high-performing eCommerce stores that guide customers to buy with clarity, confidence, and ease.
Designing scalable, easy-to-manage websites and digital products that feel intuitive and perform as you grow.
Clarifying your brand’s story, voice, and market position so customers instantly understand, trust, and remember you.
Design-led development paired with ongoing support to ensure performance, stability, and continuous improvement post-launch.
From design to development, every service is crafted to simplify the process and amplify your brand's impact.
Built for clarity and flow, our process gives your brand room to grow — so you can focus on creating, scaling, and standing out.
CLIENT REVENUE INFLUENCED
REPEATED ENGAGEMENT
COUSTOMER ENGAGEMENT
PROJECTS DELIVERED
Whether you have a clear brief, a loose idea, or just a sense that something isn’t quite clicking, it starts with a conversation.
A focused 30-minute call to understand your product, your goals, and your customers. From there, we shape the positioning, clarify the journey, and design an experience built to convert.
No pitch deck. No pressure. Just clear thinking, a defined outcome, and a path forward that makes sense for your business.
“Avalon took the time to really understand what we needed and turned a complex challenge into something clear and easy to navigate. He worked confidently under a very tight deadline, communicated clearly throughout, and delivered a result we were genuinely happy with. 100% great to work with.”
"I’ve had the pleasure of working with Avalon across a variety of brands and am always blown away by not only the quality of his work, but the flexibility and open mindedness he approaches each project with. There is a reason I have contracted him at every single business I've worked in which is crying out for a UI/UX expert.
I am a perfectionist admittedly and I can be a bit difficult to work with, but what I love about Avalon is that every piece of feedback is responded with logic and research. If I think something will look or perform better, he'll respond with why he believes X or Y would be better suited and I can never argue with the reasoning, he knows his stuff."
“Working with Studio Portolan has been excellent. We have many regular customers praising the new website on how much time they have saved by booking online. On top of that, we have seen an increase in new customers which has provided the business with stability and significant growth.”
"I am extremely happy with the website that Avalon from Studio Portolan has created for me. It is visually appealing, professional, easy to navigate, and, responsive – everything we asked for in regards to design was perfect. Avalon was a pleasure to work with throughout the whole process and has offered his advice and support post-launch. I have and will continue to recommend Avalon and Studio Portolan to others."
“He's been a huge part of our Digital team for a couple years now, playing a big role in moving us from Bulk Powders to Bulk we see today. From emails to banners to landing pages and everything in between.
More than that he's been a great guy to have around and I know he'll be missed. I want to thank him for everything he's contributed to Bulk and wish him the best as he moves into freelance and all round creative work."
The SEO of my site has almost doubled since launch, I have to attribute a lot of it to the UX of your design - wicked work! Everyone loves it! Was a pleasure working with you 👊
Avalon joined our program of work as a Customer Experience Designer. Hitting the ground running, he brought strong UX/UI design principles to help deliver to a tight timescale. Avalon actively took part and ideated on complex UX challenges to ensure the client got valuable customer outcomes. As the project was subject to change, he took an Agile, rational approach coming with ideas to improved the working process and embraced change which ensure delivery on time and to the highest quality.
Avalon brings so much passion and energy to the design process with unique idea, imaginative concepts whilst making all parties feel comfortable through the process. I couldn’t recommend more!
Working with Avalon has been an exceptional experience from start to finish. We had the pleasure of collaborating with him on two distinct phases of our website development, and his expertise made each step seamless and efficient.
In the first phase, Avalon helped us revamp our site to effectively showcase our system and support a successful pre-order campaign on Kickstarter. His ability to translate our vision into a functional and visually compelling platform played a critical role in connecting with our audience.In the second phase, Avalon spearheaded the development of our fully eCommerce website. Thanks to his deep knowledge and strategic insights, we were able to build an intuitive customer engagement journey, ultimately enhancing the overall user experience and driving growth for our business.
I highly recommend him to anyone seeking a skilled and reliable web developer!
Avalon brought inspiration and attention to detail to a challenging and frequently evolving project combining rebranding, loyalty and applying a new CX vision. He help us to improve customer journeys to help increase customer engagement and AOV. His skills meant he was able to deliver high-quality visual designs as well as helping shape the UX and overall experience in a difficult regulated sector.
Every aspect of working with Avalon is a joy. Not only is he one of the most genuinely decent people you'll ever meet, he is also one of the most dedicated. He brings everything to a project. Heart and soul.
Avalon is a rare breed of creative person, in that he is brilliantly organised and process driven, without allowing the process to affect his creative instincts. He holds himself to a very high standard in everything that he does, and you can always be certain that he is constantly pushing himself to learn and grow. Choosing to work with Avalon will be one of the better decisions you ever make.
Avalon is an exceptional human and equally adept practitioner of digital design & commerce. Adaptable to a faced paced environments, platforms, tools and analytics to engineer business outcomes. Not only that, he manages to deliver it all with one of the finest attitudes to work and life. A rare breed.
Our core strength is UX and experience design, supported by brand thinking and deep development awareness. We don’t replace your developers — we design systems they can build confidently. That means fewer compromises, fewer rebuilds, and better long-term outcomes.
Low conversion is typically caused by friction, confusion, or a lack of confidence at key moments. We identify where users hesitate, simplify decision-making, and redesign journeys to guide customers naturally toward action — without pressure or gimmicks.
Most brands don’t suffer from poor aesthetics, but from unclear communication and weak experience design. We focus on how your brand shows up in structure, messaging, and flow — ensuring customers understand the value quickly and intuitively.
After launch, we analyse performance, identify friction, and iterate on what matters most. This can include UX improvements, messaging tweaks, and conversion testing — ensuring the experience keeps improving, not standing still.
We regularly collaborate with in-house teams and external developers across Shopify, headless stacks, Webflow, and custom builds. Our designs are modular, scalable, and realistic — built to be implemented cleanly, not re-interpreted.
