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A versatile UX/UI, Product Designer who transforms complex ideas into seamless, user-first solutions. By blending intuitive functionality with striking visuals, I deliver digital experiences that inspire, engage, and drive results—across web and product platforms.
Explore My Case Studies
Every aspect of working with Avalon is a joy. Not only is he one of the most genuinely decent people you'll ever meet, he is also one of the most dedicated. He brings everything to a project. Heart and soul.
Avalon is a rare breed of creative person, in that he is brilliantly organised and process driven, without allowing the process to affect his creative instincts. He holds himself to a very high standard in everything that he does, and you can always be certain that he is constantly pushing himself to learn and grow. Choosing to work with Avalon will be one of the better decisions you ever make.
Working with Avalon has been an exceptional experience from start to finish. We had the pleasure of collaborating with him on two distinct phases of our website development, and his expertise made each step seamless and efficient.
In the first phase, Avalon helped us revamp our site to effectively showcase our system and support a successful pre-order campaign on Kickstarter. His ability to translate our vision into a functional and visually compelling platform played a critical role in connecting with our audience.In the second phase, Avalon spearheaded the development of our fully eCommerce website. Thanks to his deep knowledge and strategic insights, we were able to build an intuitive customer engagement journey, ultimately enhancing the overall user experience and driving growth for our business.
I highly recommend him to anyone seeking a skilled and reliable web developer!
Avalon is an exceptional human and equally adept practitioner of digital design & commerce. Adaptable to a faced paced environments, platforms, tools and analytics to engineer business outcomes. Not only that, he manages to deliver it all with one of the finest attitudes to work and life. A rare breed.
Avalon brings so much passion and energy to the design process with unique idea, imaginative concepts whilst making all parties feel comfortable through the process. I couldn’t recommend more!
The SEO of my site has almost doubled since launch, I have to attribute a lot of it to the UX of your design - wicked work! Everyone loves it! Was a pleasure working with you 👊
Avalon brought inspiration and attention to detail to a challenging and frequently evolving project combining rebranding, loyalty and applying a new CX vision. He help us to improve customer journeys to help increase customer engagement and AOV. His skills meant he was able to deliver high-quality visual designs as well as helping shape the UX and overall experience in a difficult regulated sector.
Avalon joined our program of work as a Customer Experience Designer. Hitting the ground running, he brought strong UX/UI design principles to help deliver to a tight timescale. Avalon actively took part and ideated on complex UX challenges to ensure the client got valuable customer outcomes. As the project was subject to change, he took an Agile, rational approach coming with ideas to improved the working process and embraced change which ensure delivery on time and to the highest quality.
"I am extremely happy with the website that Avalon from Studio Portolan has created for me. It is visually appealing, professional, easy to navigate, and, responsive – everything we asked for in regards to design was perfect. Avalon was a pleasure to work with throughout the whole process and has offered his advice and support post-launch. I have and will continue to recommend Avalon and Studio Portolan to others."
"I’ve had the pleasure of working with Avalon across a variety of brands and am always blown away by not only the quality of his work, but the flexibility and open mindedness he approaches each project with. There is a reason I have contracted him at every single business I've worked in which is crying out for a UI/UX expert.
I am a perfectionist admittedly and I can be a bit difficult to work with, but what I love about Avalon is that every piece of feedback is responded with logic and research. If I think something will look or perform better, he'll respond with why he believes X or Y would be better suited and I can never argue with the reasoning, he knows his stuff."
“Working with Studio Portolan has been excellent. We have many regular customers praising the new website on how much time they have saved by booking online. On top of that, we have seen an increase in new customers which has provided the business with stability and significant growth.”
“He's been a huge part of our Digital team for a couple years now, playing a big role in moving us from Bulk Powders to Bulk we see today. From emails to banners to landing pages and everything in between.
More than that he's been a great guy to have around and I know he'll be missed. I want to thank him for everything he's contributed to Bulk and wish him the best as he moves into freelance and all round creative work."
With over nine years of experience in design, five of which have been UX/UI-focused—I’ve worked with high-performing companies in Tech, Nutrition, and Sports, as well as directly with clients. My expertise lies in user-centred design and its direct impact on business growth, with a strong focus on web and product design for eCommerce and service-based brands.
I’ve developed a deep understanding of the end-to-end design process, from stakeholder collaboration and project planning to user journey mapping, wireframing, and iterative design development. I lead feedback-driven design cycles, ensuring final products are both visually compelling and optimised for performance. Working closely with developers, I ensure seamless handovers that bring designs to life efficiently.
Beyond delivery, I leverage post-launch data insights to refine and enhance user experiences, driving long-term success for my clients. My goal is simple: to create user-first, high-converting designs that deliver measurable results.
